For owners and operators

The last menu you’ll ever send to print

Retire the PDF-and-reprint cycle. TruePlate puts photoreal, true-size dishes on your guests’ tables in AR, updates the menu the moment you do — and on Ultra, takes the order and the payment from the same seat.

  • Live the same day you sign up
  • Runs on the iPhone and tables you already have
  • Guests just scan — nothing to install

The owner’s math

Where TruePlate pays for itself

No magic numbers — four places working kitchens feel the difference first: the print bill, the sell, the check, and the clock.

Retire the print cycle

Menu edits go live behind the same QR code in seconds — items, prices, languages, specials. The seasonal menu change stops being a print order and a week of stickers.

Included on every plan

Let appetite do the selling

A photoreal dish at true size beats two lines of adjectives. Guests see exactly what arrives, order with confidence, and say yes to the special they would have skipped.

AR on every plan · promotions from Pro

Grow the average check

AR browsing nudges the extra starter; table ordering makes the second round one tap instead of a hand in the air. Dessert sells itself when it is already on the table.

Ordering and payments on Ultra

Win back service hours

Guests answer their own what-does-it-look-like questions, orders land straight on the kitchen board, and the bill is a button. Your team works the room, not the relay.

Live order board on Ultra

Who it’s for

Three kinds of kitchens, one platform

Find your room below — the left column is tonight without TruePlate, the right is the same shift with it.

Independents

The neighborhood spot with dishes worth showing off

You cook food that photographs badly and tastes incredible. TruePlate closes that gap — without a marketing hire.

Tonight, without it

  • Menu photos that undersell what the kitchen actually plates
  • A reprint bill every time the menu shifts with the season
  • “What does that come with?” asked at every other table

With TruePlate

  • Capture dishes yourself with the iPhone in your pocket — photoreal 3D in minutes
  • One QR replaces the print cycle: menu edits go live instantly
  • Guests answer their own questions in AR and order with confidence

Most independents start on Starter — $29/mo, first dish live the same day. See the feature

Multi-location groups

The growing group that needs every venue on the same page

Two locations is a family; five is a fleet. TruePlate keeps menus, codes, and numbers consistent while each venue keeps its own keys.

Tonight, without it

  • Menus drifting out of sync across venues, one PDF at a time
  • No side-by-side view of which location sells what
  • Every change routed through one overloaded inbox

With TruePlate

  • Up to 3 restaurants on Pro (10 on Ultra) under one account, each with its own menu and QRs
  • Per-location analytics in one dashboard — compare venues at a glance
  • Manager seats per venue: local control, central billing

Groups run on Pro — $59/mo for up to 3 locations, or Ultra for up to 10. See the feature

Fast-casual & counter service

The lunch-rush line that moves only as fast as deciding does

Your bottleneck isn't the kitchen — it's the moment of choice. TruePlate moves ordering and paying onto the guest's phone, before they reach the counter.

Tonight, without it

  • The line stalls while guests decide at the register
  • Phone-in orders interrupting the kitchen mid-rush
  • “Is my order ready?” asked at the pass, again

With TruePlate

  • Pickup orders placed and paid through Stripe before guests walk in
  • QR table sessions for dine-in — order from the seat, skip the line
  • A live kitchen board plus speed-of-service analytics to tighten the rush

Counter service is Ultra territory — $79/mo with ordering, payments, and order analytics. See the feature

From the floor

What owners notice first

Guests stopped asking what dishes look like. They put them on the table, turn them around, and order like they have eaten here before.

Owner, family-run trattoria

We used to plan menu changes around the printer. Now the menu changes when the kitchen does, and the QR tents on the tables never move.

Operations lead, three-location group

The live order board ended the relay race. A table decides, the ticket is already at the pass — nobody shouted, nothing got lost.

General manager, full-service floor on Ultra

Composite voices — the patterns we hear from working kitchens, kept anonymous on purpose.

Pricing

Start free. Scale when the tables fill.

Every plan starts with a 14-day free trial — full features from day one, cancel anytime.

Starter

For a single menu going 3D.

29/month

or €290/yr (2 months free)

Start free trial
  • 1 restaurant
  • 30 menu items
  • 10 3D dish models
  • QR code menus
  • Basic analytics

Pro

For growing brands and groups.

59/month

or €590/yr (2 months free)

Start free trial
  • Up to 3 restaurants
  • Unlimited items & 3D models
  • Full analytics
  • Promotions
  • QR customization
  • Manager seats
Most popular

Ultra

The full front-of-house.

79/month

or €790/yr (2 months free)

Start free trial
  • Everything in Pro
  • Table ordering with QR table sessions
  • Pickup orders
  • Online payments via Stripe
  • Order analytics
  • Server seats
  • Up to 10 menu languages

14 days free on every tier. No charges until your trial ends — and we remind you first.

Before the trial

Asked by every owner

Same day. Capturing a dish takes a couple of minutes of walking around the plate, your iPhone builds the photoreal model right there, and the QR code is ready to print as soon as your menu is arranged. Most kitchens capture a handful of signature dishes at lunch prep and are live on tables by dinner.

No. Capture runs on the iPhone you already own, guests use their own phones — web AR, no app install — and the live kitchen order board on Ultra runs in any browser, on whatever screen or tablet is already in your kitchen.

Yes. Pro covers up to 3 restaurants under one account and Ultra up to 10 — each with its own menu, QR codes, and analytics, plus manager seats so every venue runs its own day-to-day. Ultra adds server seats for the floor team and table ordering per location. Need more locations than your plan includes? Add extra restaurants for $25/mo each.

Edit it and it's live — prices, items, and promotions update instantly behind the same QR code, so nothing gets reprinted. A new or reworked dish is a few minutes of recapture, and seasonal menus stop being a print run.

Dinner service makes the case

Start the 14-day free trial, capture two signature dishes at prep, and watch the first table scan tonight. If it doesn’t earn its place, cancel in two clicks.